Creative Samples & Results
Alistair Gillespie
Creative Team Management and Digital Marketing Specialist
Experience
Creative Team Management (LetsFlytTech/AeroHub)
Led globally distributed creative teams across multiple time zones.
Approach: Implemented agile workflows with clear creative guidelines.
Results:
  • Led end-to-end brand development, doubling visibility within 3 months
  • Established cross-functional collaboration between design and content teams
  • Advised C-Suite on strategic marketing through data-driven insights
TikTok Influencer Marketing & Email Marketing (Sample Focus)
Scaled organic growth through SEO, Content, UGC and influencer-driven TikTok campaigns.
Approach: Managed creative briefs for influencers, and optimizing Ads for engagement.
Results:
  • 32% higher engagement vs. branded content
  • Grew organic traffic from 0 to 150,000 monthly visitors in 5 months
  • Achieved 44% email open rates across 450,000 subscribers
Brand Development (Sons Livres)
Created a distinctive brand identity in a competitive market.
Approach: Led comprehensive brand development from strategy to execution.
Results:
  • Created complete brand manual, visual identity, and strategic positioning
  • Developed cohesive visual assets aligned with target audience preferences
  • Established brand guidelines ensuring consistent implementation
Project Leadership
Performance-Driven Project Management (Zyte)
Launching Zyte API with minimal market visibility.
Approach: Combined technical content with targeted campaigns. Results:
  • Boosted lead quality by 20%
  • Increased conversion rates by 15% in 4 months
  • Enhanced lead generation by 25% via multi-channel marketing
Distributed Team Leadership (BairesDev)
Aligning fragmented teams (10 freelance writers) across multiple locations and plaforms.
Approach: Implemented structured content workflows with clear KPIs. Applied Agile methodologies using Jira.
Results:
  • Increased content engagement by 40%
  • Grew social media following by 2,500+ with 67% higher engagement
  • Secured multiple industry awards including IAOP 2022
Ads, Creative, Campaigns, CRO
Zyte API - GTM
Planning, wireframing, a/b testing landing pages
Product Landing Pages
Video Production
Videos / Ads
BairesDev (B2B Tech)
Sample Focus (Tik Tok + Meta)
Landing Pages
Landing pages for AI Studios (https://aistudios.com) to promote AI video generator in Brazil targetting local audience. Strategy development, creation and deployment of landing pages, automation flows, lead generation for Whatsapp, click to Meta, click to ads + email marketing.

aistudiobrasil.tiiny.site

AI Studios - Vídeos com Avatares em Português

Transforme seu texto em vídeos profissionais com apresentadores virtuais que falam português brasileiro naturalmente.

sites.google.com

AI STUDIOS LANDING TEXT TO VIDEO - BR

Landing Pages samples
Mock up AI Studios
Mock up V5
BairesDev Case Study
Development, Copywriting & Design
Sons Livres Branding - Interactive Charts
Reports, Metrics, Results
Conversion Rate Optimization
GA4 + Search Console
Mouseflow
VWO
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